Local Video Marketing for Deep Run Farms in Hampstead, Maryland
This weekend, we created a blog article for one of our Carroll County clients, Deep Run Farms...
On Friday, I took pictures of Greg Horner preparing his fields, and getting an early start on 2012. My original intention was only to take still photographs to accompany an article for Deep Run Farms' website, but noticed that Greg's dog, Jules, was "helping out", and riding shotgun on the tractor. I decided that this needed to be captured on video. Unfortunately, I didn't have my Panasonic with me, but I did have my still camera, which had video capabilities.
The quality of the video shot by the Kodak Z1015 IS wasn't great, but I decided to use that to my advantage and create a look that reminded me of an 8mm home video camera. I also color corrected using Adobe After Effects to create a grainy, overly warm, blown-out feel.
A "Home Movie" Aesthetic for Local Video Marketing
I felt that this home movie style worked well for Deep Run Farms, a family-owned farm who's running a Community-Supported Agriculture program. People who participate in a CSA program like to feel personally involved with their local farm, and this video is all about making you feel personally connected to Greg, and the family dog, Jules.
This video gives you the feeling that you're watching clips from the Horner Family's home movies. You feel very close to the people who are producing the food you eat, which is an essential and attractive feature of the whole CSA experience. There are many family owned businesses that can benefit from this kind of aesthetic in their local video marketing.
At Absolute Perfection Media, we don't use a cookie cutter approach for our clients. We customize our filmmaking style to communicate your unique personality to the specific customers you want to reach
"Your Website is 50 Times more likely to appear on the first page of Google with video on the page..." (FORRESTER RESEARCH, JAN. 2010)
Use Video for Local Search Optimization
Photography for this project happened on Friday, and the article was posted by the weekend. We optimized the content for the term "Maryland CSA", targeting new enrollment for the Community-Supported Agriculture program based in Hampstead, Maryland.
As early as two days after the blog article was posted, it appeared on the first page of a Google search for "Maryland CSA." That's very quick for an article to be indexed and rank on Page 1, and a big part of that has to do with the fact that video appears on that page. (CLICK HERE TO READ THE ARTICLE...)
"26% of Video Viewers Visit the Local Store." (BIA/KELSEY USER VIEW STUDY, FEB. 2010)
Build a Relationship with Potential Customers with Local Video Marketing
Whether you're using this kind of home movie aesthetic, or are creating a high definition corporate profile, web videos will help you build a relationship with potential customers as soon as they find your business listing on the internet. People want to know who they're dealing with. If people can visualize what it will be like to work with you, it makes it easier for them to trust you, and much more likely that they'll purchase from you.
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