April 24, 2012 Posted by APMAdmin in online marketing ideas video marketing strategy

Make An Infomercial to Showcase the Features and Benefits of your Products

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Demo-Dek Tools has hired us to make an infomercial and create a marketing campaign for the launch of their new deck demolition tool. The Demo-Dek removes deck boards faster and safer than any other tool on the market, so we filmed a demonstration on a 275 square foot deck...

Demo-Dek Infomercial

What's the difference between this type of marketing video, and a "Corporate Profile?"

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This is a different type of video than the Corporate Profiles that focus on a company's business philosophy, their approach to customer service, or their company culture (click here to see an example of this type of corporate profile). In the future, we plan to make that kind of corporate profile for Demo-Dek Tools, but the objective of this video was to showcase the capabilities of a specific product.

Use Video With High Production Values to Make Sure Your Product is Taken Seriously

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I filmed interviews with Ben Weinreich, inventor of the Demo-Dek, talking about the specific ways that this new tool delivers better results than anything else on the market, and then cut that interview together with a demonstration of the product.

The demonstration was filmed with very high production value, because an amateurish YouTube video just isn't good enough anymore. To truly convince potential customers that you're to be taken seriously, you have to make an infomercial that's professional and engaging.

Make An Infomercial to Showcase Your Products and Services and Increase Sales

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It was especially crucial for a product like the Demo-Dek, which is brand new and being launched for the first time, that the presentation be credible, engaging, and comprehensive. We show the product being demonstrated from every angle, from below and above the deck, from close-up and at a distance, and we show nearly every board being pulled. This kind of video, centered on a specific product, can be a very important and effective part of an online marketing campaign.

Soon, we will make an infomercial demonstrating the Demo-Dek in a side-by-side comparison with other tools, to demonstrate this new product's superiority in speed and safety. We've already filmed a demonstration of another product by the same company, and we're creating an e-commerce site to sell the Demo-Dek, which will be available for purchase later this Spring.