Absolute Perfection's Vehicle Wrap Division did a project for MackR a clothing company in the Baltimore area. It was a wrap for a lifted Ford F-350, with an amazing black and red graffiti collage design by Chris Fong. We knew this was going to be an amazing project, so we decided to create a web video production to cover the process from beginning to end.
I filmed each stage of the installation and interviewed Chris over the three day project, in an attempt to capture the skill and craftsmanship of the Vehicle Wrap Division's employees. The end result was a short documentary that showcases the company's expertise in an exciting, kinetic, short documentary presentation. Potential customers can see for themselves that these guys know what they're doing, and they do it well. This personalizes the Division's online presence, helping customers on the internet trust us enough to visit the store.
Create Web Videos to Showcase Your Expertise
We made this video with a structure similar to the web video production we made for the Zombie Escape Vehicle, a car wrap for last fall's Run For Your Lives Event that was held in Baltimore. The video has a kinetic opening, showing the finished product on the road, capturing the viewer's attention. Then the video goes in-depth to show the design and install process, showing our guys working on the wrap, while they talk about the project in interviews.
Build Trust as an Authority in Your Industry with a Web Video Production
When people search for services online, they're looking for a reason to believe that they can trust you to do the highest quality work. With a web video, you can show them what your facilities look like. They can see the people they'll be working with, and can convince them they'll be in good hands. With a video, you can give them the confidence to bring their car to your shop. Here, we show you that our installers and designers take great care with their work, and that everyone, including our CEO Bill, is personally involved with every project. Potential customers see, with their own eyes, that the people at Absolute Perfection continually quality check and assist each other's work.
With an embedded website video, your web page is 50 times more likely to appear on the first page of Google (Forrester Research, Jan. 2010)
26% of video viewers visit the local store. (Blakesley User View Study, Feb. 2010)
21% of video viewers make a purchase. (Blakesley User View Study, Feb. 2010)
YouTube is the world’s #2 search engine
Use YouTube Video Marketing to Build a Relationship with your Target Audience
With a web video, a potential customer who finds your listing on the internet, can actually see what it's like to work with you, and will be much more confident about contacting you, and actually visiting your store.
We've found that new customers that have seen our vehicle wrap videos, on our websites and through social media (and there have been many of them - see the ROI figures from our internet marketing video campaigns below), recognize our lead designer from the videos. They see him as an experienced authority in the industry, and they look forward to working with him.
Web videos give potential customers the kind of confidence and trust that a wall of text can't communicate.
We've seen this positive impact from all of the videos we've made. Bill recently told me that "A couple weeks ago, I was talking to one of our customers about a window film project, and he said casually, 'I know this isn't as big of a project as you're used to, like that Dulles project,' and I'd never discussed that with him."
We've had numerous customers mention the fact that we installed the window tint at Dulles airport as if it was widely known, because they've seen that video. People come to us with a built-in trust in our capabilities, because they've seen it with their own eyes.
We can do this for your business. Leverage your internet marketing strategy with a high quality video that will engage your fans and followers on social media, capture the attention of visitors to your websites, and convert internet traffic to sales.